Jittan is a UK-based company building practical AI services for people and businesses who need faster checks, clearer answers and better decisions.

Jittan — Rooted in victory. Driven by conviction. The best work is still ahead.

What Jittan means

Jittan comes from the Punjabi root “jitt”, meaning victory or to win. For us, it represents persistence, self-belief and the idea that the best work is still ahead.

It is a name built around conviction, not hype.

The team behind Jittan

Practical AI services need more than technology. They need commercial judgement, domain experience and an understanding of real-world problems.

Team

Harvey Athwal

Founder / CEO

Harvey has over 40 years of experience in financial services across insurance products, asset management, product distribution and the global investment funds business. He has built and advised businesses across Europe, India, Asia and the US, and has been advising high-growth technology companies on capital raising and strategy since 2004. Through Jittan, he is building practical AI services that help people and businesses make faster, clearer decisions.

Team

Laurence Munoz

Chief Operating Officer

Laurence brings over two decades of experience across professional services, corporate advisory and people-focused leadership. Her background spans law, executive search and organisational development, with a strong human-centred approach shaped by her Master's in Counselling and BACP membership. At Jittan she leads operations and people strategy, keeping the company focused, calm and well-run as it grows.

Team

India Jade

Head of Technology & AI Systems

India has a strong foundation in IT, robotics and applied AI, developed through national-level robotics, competitive technical environments and hands-on work with emerging technologies. She combines technical depth with a clear interest in technology regulation and the ethics of AI, and leads the technical work behind Jittan's services with a focus on reliability, clarity and responsible deployment.

Team

Alexandra Rose

Head of Marketing & Client Relations

Alexandra leads marketing and client relations at Jittan, bringing strong communication, attention to detail and a track record of disciplined project delivery. Her experience spans research-led environments, public-facing roles and team leadership, and she brings a global outlook and a strong commitment to clarity and relationship-building to Jittan's work with clients and partners.

Why Jittan exists

Jittan is built around practical problems: checking documents, understanding contracts, fixing forms, matching people with specialist services and reducing avoidable admin. The aim is simple — create useful services that help people act with more clarity and confidence.